• Serve as the POC for content requirements for your assigned brands of the agency.
  • Manage, guide and train a team of junior writers, and seasonal interns.
  • Provide leadership at the forefront through thought leading the writers team and content & creative direction for all or assigned brands at the agency.
  • Write creatively and strategically aligned daily social content calendars, digital video scripts that showcases originality.
  • Visualize ideas with references in aiding the design team to execute your ideas and content.
  • Assist in building integrated communications and campaign planning both in ATL and Digital.
  • Employ strategic methodologies, creative marketing expertise in converting clients’ briefs into successful executions.
  • Together with the Creative Directors, Art Director and other team leads, work seamlessly together to brainstorm, ideate and execute strategically aligned deliverables.
  • Govern your own assigned brands as well as keeping tabs and holding accountability of the other brands the writer team and juniors are handling.
  • Attention to detail in writing: grammar, spelling, conciseness & effectiveness.
  • Bring in an entrepreneurial vision and organization to multiple clients and projects by always being on top of social trends and happening.
  • Propose and  plan  improvements  to  writer  team  by  suggesting  beneficial improvements and providing training.
  • Identify opportunities to develop specializations in digital trends, tactics and technologies via training, partnership, or acquisition
  • Lead integrated strategically aligned content of at least 3 Clients of the agency.
  • Successfully train younger talent into having strong creative insight and writing.
  • Lead once a year workshop with internal team and juniors.
  • Lead creative research studies based on market dynamics.
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