POSITION: Digital Account Executive

Job Title: Digital Account Executive
Job Function: Quarterly & Annual Media Planning & Buying, Monitoring and
Optimization Campaigns
Employment Type: Full-time
Minimum years of experience in related field: 2 years

Job Description

Position Summary: The individual should be digital & social media and technology savvy, who
is a self-motivated go-getter with high energy, good communication skills and has the ability to multitask and meet deadlines.

Position Responsibilities: A Digital Media Executive is first and foremost responsible for the
successful execution of the ongoing digital campaigns in real-time, monitoring the clients’
activities online. The candidate should be able to handle digital marketing campaigns or
projects from beginning to end. The Digital Media Executive should have high EQ and should
be able to liaise with our partners, team, and clients seamlessly.

Day-to-day duties may include, but are not limited, to the following:

  • Setup, monitor and optimize all digital campaigns to ensure we’re delivering against KPI on the plan.
  • Provide recommendations swiftly on changes quired to maintain or improve  campaign performance.
  • Execute social media strategies on platforms such as (Facebook, Google, YouTube, etc).
  • Participate in brainstorming sessions to contribute innovative campaign ideas that tie into overall communications strategies
  • Assist in the creation of digital content by collaborating with digital, PR and marketing teams; by providing insights based on existing learning.
  • Draft reports: Provide detailed report and recommendations on all live campaigns. Should have knowledge of Google Data Studio.
  • Help with execution of broader digital marketing initiatives as needed
  • Maintains media plans including changes, budgeting, execution, reporting, optimization
    and invoice reconciliation
  • Investigates and utilizes information from research sources 
  • Develops strong relationships with media partners
  • Recommends optimizations when appropriate to improve media performance
  • Performs other duties and projects as assigned

Should have knowledge on below tools:

  • Facebook Business Manager
  • Google Data Studio
  • Google Analytics
  • Google Tag Manager
  • DV360
  • Mobile Attribution Platforms: Adjust / Firebase / Apps Flyer
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