Mumbrella Asia a website and discussion of everything about Asia’s media and marketing world sat down and talked to our
founders Rose and Lynn Lynn to find out what are the do’s and dont’s of marketing in Myanmar.
Lae Lae Myint joined Mango Media Group since 2012. She enjoys using her negotiation and socializing skills effectively to achieve the best benefits and most cost efficient media packages for the clients. She believes in positive attitude as a powerful tool for life. She also enjoys Cooking for the people she loves. Her most favorite hobby is traveling.
Zac started working at Mango Media since 2017. He found his passion in media services for building brands through different campaigns and launching events. He has worked with different clients from different industries ranging from Mobile handsets, FMCG, Beverages, to Banking, Mobile Wallets and other businesses.
He is always ready to face new challenges, and excel at supporting and fulfilling client business objectives. He goes by the slogan of “Work Hard and Work Smart”
Thet began her journey at Mango at its very inception in 2004. Having started her career at Bates Advertising in 2000, she then joined forces with the founders of Mango Marketing Services and today is the General Manager of the organization. Having started her professional career at several leading FMCG organizations, her 18 year advertising career, has seen her work and manage communication campaigns for clients globally, regionally and locally. Thet holds a Undergraduate Degree in Arts, B.A. (English) and a Master of Business Administration from Yangon University of Economics. Being in the thick of it when managing events and campaigns, Thet puts these skills to good use as the chief planner for all parties and social welfare events among her family and friends. Unfortunately she does not freelance yet.
Myanmar, Spanish, and French by blood, but English by nature. This youthful minded creative started his career journey learning a range of arts in a number of different schools before realizing that advertising was what he wanted to major in. During his studies on an advertising and design course at the University of Salford, he had his first experience working with industry pro’s developing campaign ideas for any project he could get his hands on. Soon after university, JJ headed to London on the weekends to flash his portfolio to as many creative directors as possible to gain work at renowned agencies. After a year or so bouncing around companies, he reached out to Mango and it wasn’t long till he was on a one-way flight to Myanmar. Throughout JJ’s 3 years working as an art based creative, he’s handled a variety of different products that range from shampoo to bug repellent, orange juice to alcohol, but he always manages to make his mark on the projects. This includes working to win over international clients such as Ovaltine, Carlberg group, and Ooredoo Myanmar. Which he works in-house as the lead creative. JJ treats his work as a passion and often raises cheeks or an eyebrow with his ideas. His finest conversations normally start with ‘imagine if’ and he habitually visualizes his concepts in a cartoon format. He’s petrified of snakes, dreams of owning his own savory popcorn factory, and claims to spend most of his time in his own head.
Over her career, Nann Moh serves as an Account Manager and OOH team Leader. She manages all Outdoor Advertising which cover over 400 Mini- billboards, 8,000 of house brandings and other executions for World’s most iconic brands like Samsung, Unilever and etc. She joined Mango Media in January 2016, as an account executive, and responsible for the day to day operations of traditional advertising. She then quickly advance her way as Senior Account Executive for business development efforts —including the notable highlight between supplier and client for well-known project like Galaxy Star. Nann Moh graduated from University of Computer Studies with Bachelor Degree in Computer Science Myanmar in 2007. Furthermore, she also achieved Advance Diploma in Business Management awarded by Association of Business Executive (UK).
Chaw Su Ohn is a Head of Traditional Media Trading, leading negotiation and buying for Traditional Media of the whole Mango Group through M eXtra. She has been in the media industry for more than 12 years, previously handling Clients such as United Phama and Unilever in Mango Media. Her key areas of responsibility were strategic planning and buying for all traditional media. She holds an Association of Business Executives (ABE- UK) and BA History in Mgway University.
Swan Htet found his love for Media when he started working in Mango Media 2013. Swan enjoys working with different clients fulfilling their different needs through various campaigns and product launches. The clients he had serviced ranges from Mobile Handset, FMCG, Beverages, Fertilizers, Mobile Money to Telecommunication services. With one year now at M eXtra as part of Mango Group, his new mission is to support Local Businesses and Brands to achieve their goals and compete with Global Brands in the industry. By working together with Media, Publishers and Content Creators, he aim to develop Local Media Platforms to create first in market effective and innovative products. To quote Margaret Mead: “Never doubt that a small group of thoughtful committed citizens can change the world; indeed, it’s the only thing that ever has.”
Chit Ko is a senior creative copywriter at Passion Point and he works for the write-ups from social to TVC scripts. Beside that he likes to create fan-made ads and share ‘em on his blog. New ideas play as energy pills in his daily life. He might possess a very quiet personality, but have a noisy mind.
Jamie is a Senior Creative Copywriter here at Passion Point but, honestly, he has the best of both worlds – both as a creative and client servicing. Jamie writes from social ideas to TVC & Radio stories and scripts. His main responsibilities include leading the creative social content for a telecom brand since pre-launch to date with additional Health and Food & Beverage brands. Jamie studied and came from a background of Hospitality and Tourism where he handled Events Planning at one of the most prestigious Hotels in Yangon but his endless passion for creativity and advertising led him on this path because CREATIVITY has no limits! When he’s not writing and coming up with concepts for clients, he’s an avid photography enthusiast and spends his weekends with his collectible figures. At first glance, you might assume that he’s just a sweet and quiet guy but he’s feisty when needs to be!
Thin Nu or Nu Nu’s job here as an associate account manager is to nag everyone about the accounts she manages, so you already know that she’s quite popular in the workplace. Nu Nu started her career journey at the largest e-commerce site in Myanmar, shop.com.mm and moved to largest advertising group in Myanmar, Mango Group. She has 3 years of experience working in marketing industry as of now. She’s a firm believer of ‘actions speak louder than words’ and ‘my bed is my best friend’. She also enjoys movies, but she tends to forget everything as soon as it’s over. So, horror movies never seem to bother her for long. Brands that she currently handles include health and beauty and food & beverages.
Lae’ Moe works as an associate account manager here at Passion Point, but apart from actual account management, she also does a lot of media planning/buying, and training her team members. One of the longest tenure employees at Mango, out of her 7 years’ experience in this field, 5 of which were at Mango Media. She loves cooking on the weekends, and likes to travel on the holidays. But this short blurb isn’t really enough to represent the whole of Lae’ Moe, so you best take me out for coffee or something.
Nyi Nyi is an associate account director for Passion Point, however, his main role here is to be in charge of all integrated media (and also to be the main source of comic relief in the workplace). He might just look alike another funny guy, but don’t let his charms fool you for even a second because what you don’t know is that, he has a mind for insights and analytics which is as exceptional as his Excel skills. With over 11 years of Media experience under his belt Nyi Nyi has been from various established agencies to one of the biggest telecom brands in the country. The brands that he currently works with are a telecom, smartphones, health and beauty, food and beverages and more.
This is Anjanette, but please call her AJ (Anjanette is kind of a mouthful). She works as an associate account director for Passion Point so her expertise is basically client servicing, account management and strategic planning for brands like streaming platforms, health and beauty plus food & beverages. She believes that life is not meant to be lived in one place, which is why she loves to travel! But she also loves staying at home and doing nothing at the same time (I mean who doesn’t, right?). She worked as an account manager for a creative boutique agency in the Philippines for almost three years. Luckily in 2017, she got an offer from an independent digital agency with branches in Southeast Asia and was assigned to work in Myanmar to manage key clients and help launch digital campaigns. As she aims to hone more her skills and broaden her knowledge, she eventually found her way to be part of Passion Point.
At first glance, we all thought that he’s just an introvert 25-year-old Digital and engagement lead for Passion Point but his achievements exceeded our expectations. He started as a management trainee under Dentsu Aegis Network. After 3 months of training and a final revalida presentation, he landed a job as a client service executive in one of its brands– Vizeum Philippines. Handling small several accounts including (Merck, Menarini, Air Asia, TATA Motors, Zesto, Kettle Korn, HBC), he had a glimpse of the industry. After a year, he made his way in Starcom Mediavest Group, handling bigger accounts such as United Laboratories, Inc. (Unilab), Nutri Asia and Metrobank Group doing strategic planning, executing above the line and digital media. And in just 3 years, he landed as an IMC Planner in DDB Group Philippines for a wider range of clientele such as PLDT, SM Supermalls, Isuzu, Cignal TV, Smart Padala, PayMaya, Lendr, Freenet, and Max’s restaurant doing strategic planning, media and digital. That same year he was awarded as “Rookie of the year”. But for Sid, work can be life but he believes, there’s so much more outside work. So you’ll find him playing frisbee disk, or bowling (He’s a rookie player lol) or slaying at his PS4 and Nintendo switch, sometimes.
Eunice or you can also call her Max. She is a senior creative for Passion Point, which is basically the CREATIVES’ RAY OF SUNSHINE ~ THEIR WAY, THEIR TRUTH AND THEIR LOVE. She’s a hybrid, a slasher, copy/art creative. Eunice landed a job (Jr Art Director) in Publicis Manila during her thesis defense (her thesis won btw). She Handled Nestle’s 2nd biggest brand, for almost 3 years. And then, Grey changed her advertising destiny from Art Director to writer, after acing radio scripts on her first day, that clients loved. For almost 2 years with Grey, she handled a dishwashing brand (PH & Malaysia), air-fresheners and a fab con (PH, Vietnam, Thailand). When her ECD in Publicis heard about it, she was bribed to come back as Senior Writer. At work she leads the creatives department, but at heart, she leads the EUNICE MAXIMO jaw-dropping IG stories department. Coz, hey, success comes from standing out, not from fitting in.
She is charmed to meet you. Now, her life as a senior account director is tough. She literally does everything from overall client servicing and account management to strategic developments. But… this is what sets her soul on fire, and she is relentless in her pursuit of it! Before leaving the Philippines to work in Myanmar for Passion Point, she has had a total of 10 years’ worth of experience in integrated marketing, specializing in ATL communications. The categories she has handled ranged from retail, telecommunications, airline, and education among others, but her core category was FMCG. Before she left, one of the main brands she was handling was the second biggest brand in Nestlé Philippines – a PPP milk brand and all of its product extensions. Other things that sets her soul of fire include (but not limited to) travelling, eating good food and collecting Lego mini figures. So, if you’re thinking that she does all sorts of things, you are correct! (except for riding a bike!)
Aian, also known as the Father of Passion Point because he was employee number 1. He oversees the entire operation from strategic directions to business growth, and basically like a marketing consultant for our Clients. However, he is also in charge of people growth and development which means that he also operates as an emotional punching bag for everyone here at Passion Point. Prior to Passion Point, he has worked in various multinational advertising agencies in the Philippines before moving to Myanmar in 2012. In his 6 years (and counting!) in Myanmar, he has helped launch brands and campaigns from the agency side. As a Client, he was part of the marcomm team leadership for the second biggest telecom brand in the country. His favorite past time is wondering and trying to understand people behavior, market trends, and how communications can use these to be unique, relevant, and memorable. But, when he’s not in the spotlight, he really enjoys baking and cooking (which he learned from observing his grandma and on YouTube). He also happens to be pretty decent at volleyball – he plays the setter position because he’s not that tall. So, game on?!
Cherry Sein is an Account Executive – Content Writer at Wave Digital. She has a Master of Business Administration degree, specializing in Hospitality Management at Lynn University, Florida, USA. Her four years in the Hospitality field, ranging from Guest Relations, Human Resource, and to Food & Beverage Production, has enabled her in having a diverse customer relationship experience in both internal and external customers. Cherry’s passion for Alternative Fashion Design and Cosplay are a part of her personality and thus giving her a unique way of thinking and creating things with her hands. Cherry Sein will assist in development of content for brand pages, help monitor Facebook pages for major campaigns, and various outreaches to fans and influencers online and offline.
Min Thu is the Junior Art Director for Wave Digital. He got his B. A. degree in Philosophy from Dagon University. He has been in the field of graphic design for over three years. He has had interests for the Arts & Design field since childhood. He has always believed art & design is a form of communicative language for everyone and that everything comes by design. To him, design is the physical or visual embodiment of what’s in one’s mind. He has specialization in logo design, branding, layout, Social Media, Motion Graphic. With those skill sets, he is able to offer various design servicing. He is able to turnaround work at a very efficient pace and never anything less than good quality work.
Nay Naing is an Account Executive at Wave Digital. After working with machines for his B.E. Mechanical degree, he felt he had a calling for the digital world. On his own accord and being motivated by his desire to be socially interactive, he joined the team as an intern and eventually joined full time as account executive. Nay Naing develops and writes content for brand pages, handles English to Burmese translations, monitors Facebook pages for engagements, social media monitoring, reporting and outreaches to fans online. On top of all that, he is also a professional recording music artist!
Zayar Win is a cheerful and enthusiastic person. He is flexible, is not afraid of change, and is a capable critical thinker. He values work loyalty and enjoys a collective work environment. He’s an IT graduate from Gusto International College. With additional Higher National Diploma of Computing from Pearson (UK), while attending 2nd year English Major at Dagon University, he developed his knack for knowledge of both local and international businesses and their competitors. His first professional introduction to social media was as an Assistant Supervisor at Voiscos Interactive Co., Ltd.and WeChat Myanmar respectively and later moved onto an administrative role at Akhayar Online Business. He is now Wave Digital’s Senior Account Executive handling various contrasting brands. Zayar hopes to develop his Digital Marketing skills further while also making many creative contributions.
Monique is handling integrated account management across different teams within the Mango group She is a marketing professional with a background in through the line advertising and integrated marketing communications. In the past, she worked as a media planner and a marketing executive for airline and telecommunications industry.
After graduating his M.Sc. in International Business, Marketing-Finance, he journeyed from his homeland, the Netherlands, to the hot bustling capital of Myanmar, Yangon. This is where he was introduced to the culture of Myanmar, and became inspired by the extensive potential it had to offer. He decided to make the choice to stay and work in the creative agency field. From the start, he handled various telecommunication, automotive and FMCGs brands, among which Mercedes-Benz, Dutch Lady and Monster Energy. After 2 years under his belt in the Myanmar agency life, he was well welcomed to Mango! On his free time, he is a dedicated traveler and a genuine foodie. When others would not like to think about Yangon traffic, to Edo, it’s a time to get thinking, take in the sights, and be inspired while he waits to move!
Apurva Harsh is a seasoned digital marketing leader whose varied roles in emerging Asian markets have spanned business development, strategy consulting, and business leadership with full P&L responsibilities. His last position was as General Manager, Digital at Dentsu Sri Lanka, where he built a well-rounded and profitable digital business from scratch. Prior to his stint in Sri Lanka, Apurva was with Dentsu India, where he served as an Associate Vice President at iProspect, Dentsu’s global digital marketing arm. His key areas of responsibility were business development and strategy consulting. Apurva has been a consultant to several large enterprises in Asia, including Fortune 500 companies, on diverse digital needs. He firmly believes that Digital is not just a channel but the age that we live. He often says that in markets like Myanmar, as far as digital is concerned, consumers are ahead of brands in terms of adoption and sophistication. He is especially interested in the intersection of media, creative, and data. He holds an MBA in International Business from the Indian Institute of Foreign Trade and a degree in Economics from the University of Delhi.
Aung Mon is the IT Manager of the Mango Media Group. He joined Mango Media Group on June 2014. He has accumulated over 7 years of IT experience and knowledge having worked at IT fields. His responsibilities are managed information technology and computer systems, plan, organize, control and evaluate IT and electronic data operations. Design, develop, implement and coordinate systems, policies and procedures. Ensure security of data, network access and backup systems. Act in alignment with user needs and system functionality to contribute to organizational policy Identify problematic areas and implement strategic solutions in time.
Moh is responsible for Accounting and Finance, Management and statutory report and all finance related matter. Prior to Joining Mango, Moh has experience in accounting and finance at Government and private sector. She graduated Master of Banking and Finance from Yangon University of Economics. Moh has been working at Mango over six years.
Thet Htar is the Human Resources Manager for the entire Mango Media Group. She understands the balance of handling the many employees of the company with her friendly yet strict approach. With over 13 years of working experience with 7 years in the HR industry, Thet Htar has covered a lot of ground in leadership and management. She understands the crucial Labor Laws of Myanmar in detail and possesses all the proper knowledge a HR Manager should have from the many courses she has attended over the years to improve herself. She uses them to the best of her knowledge when it comes to managing the entire workforce of the company both locals and expatriates alike. Thet Htar is a working single mom, dedicated to taking care of her family and bringing up her 9-year old son to be a successful young man.
Monique is handling over-all account management and strategic media planning. She is a marketing professional with a background in through the line advertising and integrated marketing communications. In the past, she worked as a media planner, a marketing executive in an aviation company and a telecommunications brand in the Philippines.
Wai Yan is an Account Director at Mango Media Group. He joined the company in 2013 after finishing his Bachelors and Masters degrees in Singapore. With more than 5 years of experience under his belt, Wai Yan has executed many ATL and OOH campaigns for Clients such as Telenor Myanmar, Wave Money, Tuborg and some social enterprise brands during his tenure. Outside of work, he can usually be spotted at the gym.
Lye is a marketing communications specialist with over 15 years of experience in IMC, Client Servicing and Activation Management handling various brands such as Nescafe, Milo, Coca-Cola, Sunsilk, BMW and AXA. She considers herself very fortunate to have been given the opportunity to experience different cultures and work environments from the exposure she had from both Client and Agency functions here and overseas. Before coming to Myanmar in 2013, she’s been previously based in Indonesia and her homeland, the Philippines. This diverse, rich work history has aided her to successfully handle various projects and launches from planning to implementation in various markets. She believes that there is beauty in simplicity and that there is no such thing as problems, only opportunities. When she’s not at work, she’s probably out exploring the unknown, conversing with strangers and trying out new things.
Raniel has eight solid years of experience working in media planning and integrated communications. Prior to joining Mango, he was with GroupM under MEC Philippines and handled brands from various industries from pharmaceutical, infant nutrition, real estate, personal care and film industry. He’s currently the team lead for Unilever looking after account management and overall media strategy. On his free time, he dabbles into mobile photography through his IG account, enjoys reading books, and being a dog dad to his golden retriever–Rocco.
Lakmalee has over 12 years of experience in overseeing media campaigns for multinational clients in Sri Lanka and Myanmar. She has been with Mango since 2014 but prior to that has worked in a couple of media agencies in Sri Lanka handling telecommunications, FMCG brands and the International Cricket World Cup with Ogilvy Media and Mindshare. Her key expertise is in strategic media planning and implementation of media campaigns.
Maria Abril -Em General Manager Em is a media practitioner with over a decade and a half of living and working experience in emerging markets. Handling various international FMCG brands, Em has led the team in pioneering branded content executions in Myanmar in various TV show formats, both foreign franchised and locally produced. In 2018, Em was a recipient of the Mentor of the Year Certificate of Excellence at Campaign Asia’s Women Leading Change Awards as she continuously strives for her and her team to be the agent of development in the media industry through inspired and innovative media strategies and executions.
Zaw is responsible for the Group’s accounting and finance, management and statutory reporting, taxation and all finance-related matters as well as IT and HR functions. Prior to joining Mango Group of Companies, Zaw has extensive regional experience in accounting and finance in Singapore for public listed, MNCs and start-up companies. He is a member of the Institute of Singapore Chartered Accountants and a fellow member of the ACCA. He graduated with an MBA from Alliance Manchester Business School.
Daw Aye Hnin Swe (aka Rose Swe) is the CEO of Mango Media, Mangosteen PR, Wave Digital and Passion Point. A well-known businesswoman in the Myanmar media and advertising world, she started her career with Bates Myanmar in client service and headed the media team. She subsequently set up Zenith Media Myanmar as General Manager. In 2004, she started Mango Marketing Services Co.Ltd. with her partner Lynn Lynn Tin Htun as well as pioneered a private International School and pre-primary school in Yangon. She founded Mango Media, Mangosteen PR, Wave Digital and Passion Point as separate entities under the Mango Myanmar Group. In addition to those businesses, she is also a founding member of Chindwin Development Corporation which founded recently to initiate the social and economic development of Tamu area in Sagaing Region. As a prominent and successful business woman and leader in the media and advertising arena, she has embarked on developing women’s empowerment initiatives. She is also a founding member of Advertising Agencies Association of Myanmar (AAAM). She has an undergraduate degree in Science from the University of Yangon with Post Graduate Diploma in International Management from the AP Management Cooperative Programme (APMCP) at Capilano University, British Columbia, Canada.
Born and bred in Myanmar, May joined the Strategy Team at Mango in 2015 after graduating from the National Management Degree College with a Bachelors Degree in Business Management. As an enthusiastic planner with strong insighting prowess, May is passionate about discovering the truths of consumers to craft effective communication ideas that better connect brands and consumers. Over past three years with Mango, May has closely worked with brands across categories such as Telenor, Coca Cola Beverages, Unilever and Yoma Bank. A sports and karaoke enthusiast who dreams of running an animal sanctuary at some point in her life.
Min Zaw Thein, is a person who considers age is just a number. Throughout his life, he got his degree of Business Management Diploma and Marketing Diploma. Min Zaw Thein has nearly Ten years of experience in the Marketing field. He has worked mainly in the Digital Marketing fields such as insights & traffic management, community management, and digital media & content planning. He eventually ventured into the IT field, staring out with Web Developing, moving onto Online Shopping Mall Development platforms, Online Exhibition & Event Management, and finally to Social Media Marketing & Campaign. He is now with us Mango Advertising Company, as an “Insights and Traffic Manager, specializing in Public sentiment Analyzing for Ooredoo Myanmar, Max+ Myanmar and other accounts.
Lester has accumulated over 13 years of advertising experience and knowledge having worked at JWT, DDB & Seven AD in the Philippines before relocating to Myanmar where he has gathered over 6 years of agency experience working on regional accounts as well as a strong local clientele. His portfolio of clients include a fair sprinkling of global accounts including Mc Donalds, J & J and Nestle among others. He has also been the account lead for Ooredoo Myanmar. Currently, Lester leads the Client Servicing Business Unit at Mango. A fitness fanatic, Lester also hopes to convince JK Rowling to include him in the next edition of Harry Potter!
Kyaw Win Khaing @ Zarni Executive Producer Zarni joined Mango Advertising on November 2017. He was in Myanmar Film industry and Zarni has experience in Audio Visual Production. Record on scene and movie editor was his first step in film industry. During that time he was working at Snow White Film production & Distribution company. Zarni took roles of production manger and coordinator for production and he jumped to director role in video movie production and assistant director in feature film production. He had vast experience in production of many Myanmar movies (Drama, Action, Comedy). After that he moved to advertising industry and worked as freelance TVC director and producer.
Since joining the Mango team in 2012, Tin Zar Swe significantly advanced in every aspect of her profession, achieving the supervisory role at Finance department. With her strong business acumen and accountability, she is proficient in communicating and building strong relationships with clients. Expanding the business network not only grew her career to the next level, but it also developed her personal life. She is excited about new challenges and comfortable with tight deadlines. With an inspiring personality, she is always ready to help colleagues and to mentor newcomers. Despite holding BA degree, her continuous studying for Association of Certified Chartered Accountants (ACCA) helped her become an A-level accountant and professional in finance. She also has strong knowledge of IT and gained a diploma from the Yangon University’s Center of Human Resources. She loves traveling around the world and exploring new places. Or she’d rather enjoy a book at a quiet place with a cup of coffee.
Han Thu joined Mango Advertising on July 2018. He has been in Myanmar’s Digital Marketing field over 3 years. He is currently working for Mango’s Red team and handling the top telco brand in Myanmar, Ooredoo Myanmar , as a Digital Account Manger. He has an experience of managing Telenor Myanmar Facebook page, handling client services for Telenor Myanmar’s website and apps, Nestle Cerelac Kids, Nok Air, Bosch Myanmar’s social media accounts handling and media buying with his past agencies. He is a movie crazy and he loves to spend his time in cinema on the weekends. AH! He also loves to play esports and eat the delicious food.
Nilar is self-confident, super energetic and passionate about what she does. In her over 8 years marketing experience, she through-the-line client servicing handling multi international accounts such as Unilever, FLM, Shwe Taung, PSI, Air Asia, Carlsberg, Telenor & others. As Account Manager, she was also involved in developing and managing projects, marketing plans and campaigns. Although she holds degree in Information Technology Engineering, she extended and shifted to marketing & advertising environment by holding undergraduate degree of ICM business management from UK. She is one of the religious enthusiasts and liberation of Life-Cycle is also her passion.
Ken has been in the industry for over six years and he does not see himself leaving the industry anytime soon. Back in the Philippines where he started his career, he has handled a wide range of brands from telecommunications to powdered milk. Seeing also the growth of digital in the country, he got himself to learn the fundamentals of building brands in the digital space while still applying the discipline of great storytelling. Now, he is with Mango Advertising as a digital strategic planner, crafting communication strategies to deliver insightful brand stories. He is currently collaborating with brand teams from Ooredoo and Coca-Cola to stamp their respective footprints in the digital space. Ken considers himself to be a massive introvert. He is mostly found playing video games at home, but a little nudge to go to the beach would certainly get him out of the couch.
He started his career with regional Outdoor Ad Company in 1997, then he venture advertising experience in some international and local brands for about 10 years. He joined Mango Advertising in 2011 as Art director for both graphics and copies for various categories including FMCG’s, Consumer Electronics, Personal Care,…. •He holds a Bachelor Degree in Science, B.Sc (Maths) and a Master of Business Administration from Yangon University of Economics. •Photography is one of his favorites and being in the thick of managing events and campaigns, he puts these skills to good use as the layout planner for all parties.
Soe Moe Kyaw is one of the pioneer graphic design professionals in Myanmar. He was in the young history of the Myanmar advertising industry from the very beginning. He started his career at the Forever Group, the first graphic training center in Myanmar taking the manager role of the Sales and Services Dept. In 1999, he joined Bates Advertising, the first-ever International agency operated in the country to become full-time agency designer. That opened the door for him to study every development and progress of the Myanmar advertising landscape. He then extended his experience and skillset in both local and abroad companies until he joined Mango Marketing in 2013. With extensive experience, patience and meticulousness, he has proven himself to be a responsible and reliable leader of the creative team and probably a dream mentor of the young local talents.
With over 10 years experience in Advertising, Venice has been a Client partner for various brands, among several local and multi-national corporations. She has helped build brands in various categories — Fast Moving Consumer Goods, Food & Beverage, Telecommunications, Banking, Quick Service Restaurants, Government Offices. Most notably, she has worked as the main integrator for marketing communication in multi-national companies as Colgate-Palmolive Philippines and The Coca-cola Company in Myanmar. Her main role is to closely work with Client partners to ensure the effectiveness and efficiency of campaigns from development to execution. As a typical AE, Venice likes planning trips as much as she likes to take them.
A strategic creative with a natural understanding of human behavior to solve brand challenges, driving high-impact results to Ad Campaigns. His campaigns have received recognition as the Best Communications and PR Campaign from different countries across the world including Spain, London, Switzerland, Hong Kong and the Philippines. Started his creative career working at an Art Gallery then founded a Digital Creative Company as a Producer and Director. Moved to work with different creative and media agencies network, leading the digital and social campaign development for Telecommunications, Tech, Food and Alcoholic Beverages, FMCG and QSR brands. His passion for music drived him to organize music events throughout the years and now is currently the Marketing Director of the Philippine International Jazz Festival.
Lynn is the Managing Director and co-founder of Mango Group. Aside from the overall management of the company, she is actively involved in the Strategic Planning for all brand communication campaigns, a passion that takes her back to her roots. Having started her career with Unilever Myanmar in 1995, Lynn later ventured overseas gaining experience across South East Asia, before returning to Myanmar, crossing the trenches and leading Mango Marketing Services. Lynn, holds an Undergraduate Degree in Commerce and a Master of Business Administration from Yangon University of Economics. ‘The Mother Hen’ of the agency, ‘Ma Lynn’ as she is fondly referred to, takes pride in leading and occasionally guiding her ever expanding brood at Mango on both work and life.
Jim graduated with an Advertising Fine Arts Degree in Manila. Originally from Philippines, Jim started his career in Vietnam before making the move the Mango in 2012. Over the past 7 years in Myanmar , he has gathered a strong understanding for local nuances and insights that has seen his create and led numerous campaigns for Mango. His expertise spans across Art Direction, Creative Direction, Strategic Ideation and Team Management. His body of work extends across various categories including FMCG’s, Alcoholic and Non-Alcoholic Beverages, Consumer Electronics, Mobile, Personal Care, Financial Institutions and NGO’s. He currently leads the creative design team on Ooredoo Myanmar and other FMCG brands. Jim, an artist in every sense, is an accomplished musician a passionate photographer and a crafty dim-sum eater!
